World-renowned economist and entrepreneur Paul Zane Pilzer shows you how to tap into the next trillion-dollar industry–– Wellness. Already a $200 billion business, Pilzer predicts that sales of vitamin and other health-related items will grow to over $1 trillion annually within ten years. In The Next Trillion, he shows entrepreneurs and investors how to make their fortunes in this burgeoning industry.

• Pilzer exposes the truth about why half the population of the western world is unhealthy and overweight
• Explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement
• A critical must-read for entrepreneurs who want to know where the greatest opportunities lie ahead in the next two decades
• For businesspeople and consumers wanting to control where one-seventh of their earnings go every year
• Offers an exhilarating vision of health and fitness - true wellness that is far more than skin deep

Paul Zane Pilzer is a world-renowned economist, a multi-millionaire software entrepreneur, a part-time rabbi, a college professor, and the author of 5 bestselling books.